Attracting clients will make you MILLIONS, while chasing clients will make you BILLIONS

Oh, the age-old debate: should you sit back and let clients come to you, or should you chase them down like a dog after a squirrel? Conventional wisdom says attracting clients is the golden path to success.

But let's flip that on its head. Why attract when you can chase? Forget about being the serene guru on a mountaintop waiting for disciples.

The mistake that many businesses make is that they think that attracting clients is the cherry on top of the cake, in other words, the finished product, but unfortunately, there's a much bigger cherry on the top of the cake that is often ignored! Which is chasing clients relentlessly.

Now i know that this may sound very unconventional and goes against everything you've been told, but trust me, if you stick around, this may take you to the billion dollar ladder.

Be the relentless, unstoppable force that barrels through walls to get what you want. So here are the reasons why attracting clients alone won't grow your business. I've also got real life examples and situations in which you can apply this too.

1. The Art of Persistent Annoyance

Attracting clients is all about being subtle, like a flower waiting for bees. But why be subtle when you can be aggressively persistent?

Think telemarketers—they call you at dinner, interrupt your peace, and you remember them, don’t you? Sure, you might hate them, but you can’t ignore them.

Think of all the spam emails you receive daily. Annoying? Yes. Effective? Also yes.

Companies wouldn’t do it if it didn’t work. They know that out of a thousand annoyed recipients, a few will bite. Those few are enough to justify the relentless chase.

2. The Shock and Awe Factor

When you chase clients, you’re in their face 24/7. It’s hard to ignore someone who’s constantly reminding you they exist. Attracting clients means hoping they’ll find you amidst the noise. Chasing clients means cutting through that noise with a chainsaw.

Consider pop-up ads. They’re intrusive and often irritating, but they’re also incredibly effective at capturing attention.

Companies like Wish and AliExpress bombard you with ads until you cave in. Annoyance becomes a form of brand recognition.

3. Turning Reluctance into Acceptance

Attracting clients assumes they already know they need you. But chasing them? That’s where the real magic happens. You can convince people they need something they never knew they wanted. It’s the classic case of creating demand out of thin air.

Look at how subscription services like meal kits or streaming platforms constantly hound potential customers with free trials, discounts, and relentless ads.

4. Creating a Frenzy

Attracting clients means being patient. Chasing clients means creating urgency. It’s the difference between a leisurely stroll and a Black Friday stampede. When you chase clients, you create a sense of urgency and scarcity, driving them to act now.

Think of the Apple product launches. They create massive anticipation and then chase you with constant reminders and limited stock to ensure you feel the pressure to buy immediately. The result? Frenzied buying, long lines, and sold-out products.

People who never considered such services eventually sign up just to make the noise stop—and then they often stay because they realize the convenience.

5. The Power of Relentless Follow-Up

Attracting clients relies on passive methods like SEO and content marketing. Chasing clients means active pursuit—emails, calls, messages until they either buy or block you. The squeaky wheel gets the grease, as they say.

Real estate agents are masters at this. They chase potential buyers and sellers with relentless follow-ups.

Those who might have been on the fence are pushed to make decisions just to end the constant barrage of communication.

6. Becoming Unforgettable

When you chase clients, you’re making sure they remember you. Even if they don’t buy now, they’ll remember your name, your persistence, and when they do need your product or service, guess who they’ll think of first?

Think of the relentless marketing campaigns by credit card companies. They send you mailers, emails, and even call you. When you finally decide you need a new credit card, whose name pops into your head first?

The one that chased you the hardest.

7. Turning Rejection into Opportunity

Attracting clients means dealing with those who are already interested. Chasing clients means facing rejection head-on and using it as an opportunity to refine your pitch, improve your offer, and eventually turn “no” into “yes.”

Think of insurance salespeople. They face rejection constantly but keep pushing. Over time, they refine their tactics, learn from each rejection, and eventually, those rejections turn into sales.

It’s a numbers game, and the more you chase, the more you close.

So, why attract when you can chase? Chasing clients is the road less traveled because it’s harder, more exhausting, and often more annoying.

But it’s also the road that leads to billions, not just millions. Be the relentless force that clients can’t ignore, and watch your business soar to heights that passive attraction could never reach.

I have another blog like this on why cold calling is better than running ads. So you can check it out.

But first, i wanna hear your thoughts on this one. Do you agree, disagree or wanna skin me alive?

Your call!