The Real Price Of That ‘Bargain’: Why Your 70% Off Might Be a Total Ripoff

The “Generosity” of Brands: A Masterclass in Deception

Ah, the classic sale—where brands suddenly become so generous that they can afford to knock off 70% of the original price.

But wait—were they always running a charity, or have we all just been played? Turns out, those flashy discounts might be less of a ‘deal’ and more of a sneaky trap.

Here’s the thing: many businesses inflate prices just so they can slash them back down. It’s like hiking up a mountain only to stumble back down and tell everyone you conquered Everest. The higher price tag was never meant to be paid in the first place, but that slashed number?

Oh, that’s what they wanted you to see all along. It’s a psychological trick, making your brain scream “bargain!” while your wallet quietly weeps.

Real-Life Example 1: The Fashion Industry’s Favorite Trick

Ever noticed how your favorite clothing store is perpetually on sale? There’s a reason for that. Brands like J.Crew, for example, have been caught inflating prices so they can then offer permanent markdowns.

That $120 sweater suddenly looks irresistible at $60, but in reality, it was probably only worth $40 to begin with. This fake urgency creates the illusion of value where none exists.

Real-Life Example 2: The Mattress Scam

The mattress industry is a notorious offender. Companies like Mattress Firm often create their own private label brands, which allows them to set arbitrarily high “retail” prices that are then generously discounted.

Suddenly, a $3,000 mattress is yours for just $1,200. What a steal! Except, it was never worth $3,000 in the first place, and you’re likely paying more than you should for what is essentially just foam.

Real-Life Example 3: Grocery Store ‘Sales’ Shenanigans

Your local grocery store isn’t innocent, either. Watch closely, and you’ll notice items “on sale” that are mysteriously priced higher than they were the week before.

You’re told you’re saving, but in reality, you're just paying the original price or even more. That "2 for $5" deal? Yeah, each item was $2.25 last week.

Why Brands Do It: Manipulation 101

The reason for all this sneaky pricing is simple: perception. Sales drive urgency. Urgency drives action.

And when customers think they’re getting a deal, they’re more likely to buy. The discount is just a distraction from the fact that the product was never worth that much in the first place.

It’s a shiny lure that reels you in while the brand sits back and counts the profits.

How It Should Be Done: Honesty Over Hype

Here’s a revolutionary idea: what if brands were just honest with their pricing? Instead of inflating prices to create artificial discounts, they could offer genuine sales that reflect real savings.

It’s not about eliminating promotions—it’s about ensuring that those promotions are actually beneficial to the consumer.

A Real-World Solution: Transparent Pricing

Brands like Everlane and Warby Parker are shaking things up by adopting transparent pricing models. They show you exactly what it costs to make the product and what they’re charging you.

No inflated prices. No fake markdowns. Just honest value. Everlane, for example, offers customers a look into the true cost of their goods, from materials to labor, and sets a fair price without the smoke and mirrors. Now that’s refreshing.

Final Thought: Don’t Fall for the ‘Sale’ Game

Next time you see that giant red discount tag, pause for a moment and ask yourself: Is this really a deal, or just a clever illusion?

Businesses don’t offer discounts out of the goodness of their hearts—they do it because it works.

But with a bit of awareness and a healthy dose of skepticism, you can avoid falling into the trap and save your money for products that are actually worth it.